Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.
To better reach local customers for your store, restaurant or other locally focused business, take a look at the local digital marketing tips below.
Local Digital Marketing Tips
Have a Mobile Friendly Website
This is an important local digital marketing tip for any business. But for local businesses, it can be even more essential. Customers who are looking for a restaurant, store or other local business are likely to do a search on their phone or mobile device. If you don’t have a mobile optimized site, not only will it be difficult for them to interact with your site, but it will also be difficult for them to find it in the first place.
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Local marketing aims to reach people who live in the same town or area as your company. It is targeted at people who might potentially buy your product or service at any time and are within a specified distance of your physical location, usually based on a reasonable driving distance.
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