Friday 29 November 2019


There is a proven sequence of steps you can follow to guarantee your success when you're starting a small business online. I've seen thousands of people start and grow successful businesses by doing the following:
  1. Find a need and fill it.
  2. Write copy that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with email.
  7. Increase your income through back-end sales and upselling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

Wednesday 2 October 2019


Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.

To better reach local customers for your store, restaurant or other locally focused business, take a look at the local digital marketing tips below.

Local Digital Marketing Tips

Have a Mobile Friendly Website

This is an important local digital marketing tip for any business. But for local businesses, it can be even more essential. Customers who are looking for a restaurant, store or other local business are likely to do a search on their phone or mobile device. If you don’t have a mobile optimized site, not only will it be difficult for them to interact with your site, but it will also be difficult for them to find it in the first place.

Tuesday 21 November 2017


Are you constantly on the go? Do you need quality reading material but don’t know where to look? You are not alone. Blogs are a fun way to incorporate useful and relevant information in all different subjects and fields. Whether you are looking for inspiration for your own blogs, or wanting to learn something new, here is a list of the top 10 internet marketing blogs we think are well-worth reading.

Friday 6 October 2017

9 Pieces of Online Marketing Advice for Business Promotion.

The foolproof way of making your business shine online is formulating and implementing quality online marketing strategies. Businesses are going head to head with their competitors to achieve online supremacy. It is quintessential for highlighting a brand’s strengths and eventually winning customers over. Though the domain of online marketing is vast, here are some fundamental tips from digital marketing expert Angelica Urbas. Following these can result in favorable outcomes for your online business potential. 

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Thursday 21 September 2017

Simple Content Writing Tips That Can Improve Your Writing.

The way in which we write content has changed vastly over the past few decades, and the trends keep on changing. However, there are some simple guidelines that should be followed in order to write good quality content. Content writing expert David Justin Urbas has some basic guidelines that anyone can implement to improve their content quality.

Monday 11 September 2017

Internet Marketing Tips That Can Help Your Business Online.

Internet marketing is evolving everyday and businesses are stepping up their efforts everyday. Newer trends in social and mobile technology are changing the way results are obtained. Eminent digital marketing expert Angelica Urbas has some valuable tips regarding the various aspects of internet marketing. Let’s have a look.

These are the factors that business owners need to consider before spending on internet marketing - 

Content - Improving the content of your websites should be a top priority. Readers must find page content useful, as well as engaging to read. If your content is bland and repetitive potential customers might lose interest quickly. Moreover, if the content on your pages is not up to standards, promoting your website/pages will be a complete loss. Getting content written by professional writers is a good decision. 

Know your audience - You have probably heard this a thousand times and it is as true as ever. With the power of data and analytics, it is possible to deduce your largest consumer demographics, their habits, behaviors and preferences. These information are invaluable and can help a brand change its business and marketing strategy. Once you have significant core knowledge of your customer base, you can create well-targeted marketing campaigns. 

Have a blog - A blog is a powerful tool for gaining and converting more potential customer groups. If you are ambitious about your internet marketing ventures, you need to have a blog. It turns out that many businesses who are industry leaders have a blog site of their own. This is the place where they share experiences, relate to the people, and draw them into their web pages/product pages. Blogs are a critically important tool that can boost your online business potential.

Focus on social media - Most customers of every single brand are now on social media channels. In fact, many customers are making purchase decisions by viewing pages of brands on Facebook or Twitter, and being impressed with the engagement and popularity of these pages. In this scenario, just opening up social media accounts is not enough. Brands should maintain their pages, post interactive and engaging content, and enhance customer experience. That will lead to more click through and larger sales volumes.

Email can work for you - Email is not dead and it will not be dead for the considerable future. Email marketing can be utilized by growing businesses to reach out to their new and existing customer bases. It is possible to segregate customer type groups, and create custom email campaigns for each. Emails are still proving effective in drawing visits, participation and purchases. Existing customers get a better experience and feel like a brand cares about them, if they receive periodic promotional emails. Send customers emails about latest products, service features and promotions. 

Keep your objectives clear - What are you trying to achieve with your internet marketing campaigns? This is the most important question that marketing managers need to find the answer to. There are different strategies for different goals. For instance, you will have different approaches if you are targeting visitors, sign ups or conversions. 

By following these tips one can enjoy lucrative benefits from internet marketing tips. 

Monday 10 July 2017

Internet Marketing Tips That Can Help Your Business

Marketing your business over the internet is an important aspect of businesses currently. While many brands are struggling to find the magic bullet, it is not that simple. Having said that, there are some fundamental tips which can benefit your internet marketing campaigns. Internet marketing expert Angelica Urbas has some tips that can give good results to businesses. Let's have a look. 

Top Internet Marketing Tips for Online Success

1. Identify your objectives - Before you proceed on investing in an internet marketing campaign, it is crucial to correctly identify your objectives. What are you trying to gain? Is it traffic, conversions, sales, subscribers or store visits? Once you know what your priorities are right now, you can work on setting goals and trying to reach them. 

2. Keep top quality content - For internet marketing you need to have a good website. A good website’s fundamentals include top quality, engaging content. If you are not keeping customers on your pages and not converting at all, the problem might be poor content. Every page should have well-written, to the point content in order to be deemed valuable. 

3. Monitor endlessly - Just setting a campaign and forgetting about it is the easiest way to failure. Have your marketing managers monitor campaigns regularly, and evaluate how they’re performing. Being proactive in making necessary changes to optimize the results of search, social and other campaigns. 

4. Rely on analytics - Measuring the pulse of the target audiences is a prerequisite to successful internet marketing campaigns. Use analytical tools and methods to determine your target audiences, where bulk of visitors come from, user behaviors and preferences. Design your internet marketing campaigns accordingly and you might get better results. 

5. Build brand image beforehand - Before you even think about setting up a campaign, analyze the strengths and weaknesses of your brand image. Is it a positive and attractive one? Is your website sleek and eye-catching enough to keep people gripped? If your branding is not strong enough, internet marketing efforts won’t create trust among audiences. 

6. Be innovative - Following tried and tested methods is a safe way to go about internet marketing. But innovation is also a necessity, simply due to the level of competition online. If you’re not wiling to take risks and be different, someone else will, sooner or later.

7. Study rival’s efforts - Gain an in-depth analysis of the internet marketing techniques and tweaks being employed by your fiercest competitors. Then try to do that, but in a better, more refined way. If a method is giving them significant results, it might be the right choice for you too. 

8. Have a blog - It is also necessity to have a blog, a good one at that. Blogs are important internet marketing machineries that helps your brand’s voice reach out to the masses. Well maintained blogs make for a good read, and customers get familiar with your brand through them. 

9. Video is a burning trend - Video is the most powerful online advertising medium currently and businesses are realizing that. Video should be front and center of your internet marketing campaigns, whether search, local listings or social. It just engages people a lot more, and the visual aspect promotes action. Try newer and more innovative video marketing methods and you'll get better results. 

If you follow the tips mentioned above, you can create and benefit from internet marketing.